It was never meant to begin this way.
Marvel’s true first foray into expanding their immensely successful cinematic universe beyond the realms of the big screen was not originally designed to start with an MCU take on Pleasantville; a surreal dreamscape inversion of two relatively important but not marquee characters in the Marvel tapestry, yet WandaVision leading the charge thanks to the continued preponderance of Covid-19 could well turn out to be unintentionally inspired. There is a boldness to having audiences tune in to such an unusual and decidedly ambiguous concept as their first salvo of the much-hyped MCU ‘Phase Four’.
The project, from newcomer Jac Schaffer (also boasting a story credit on the upcoming Black Widow movie), directed by Matt Shakman, certainly in the first two episodes at least, is rooted in the kind of pop cultural reference points Marvel have built an entire screen universe around. There will scarcely be an era or artistic style the MCU hasn’t adopted when the day is done, and WandaVision very clearly takes a cue from the classic American sitcom of old – The Dick Van Dyke Show or Bewitched – which encapsulated safe, charisma driven family friendly comedy. In a way, this almost feels like Marvel in on their own joke, having strived to develop a storytelling universe that caters both to hardcore, decades-long comic lore nerds and the common or garden punter.
WandaVision plays up to those accessible reference points with a sense of playful glee, a joy available only to a well-established universe with adaptable rules, an easy going confidence, and an understanding of the tropes it has adopted.